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Your Beauty Ally

I created this brand with the intention of making high quality products accessible and affordable for everyone. I have always been passionate about beauty and enjoy trying new products for the sake...

To Dupe or Not to Dupe…

Dupe culture has exploded over the past few years with consumers actively seeking cheaper alternatives for high end fashion and beauty products. The trend has amassed millions of hits on various so...

The Power of Suggestion

The power of suggestion is a tool that is frequently used through marketing and branding in order to subtly influence a consumer’s thoughts, beliefs and behaviours. Suggestive imagery and language ...

(Beauty) Talk is Cheap

Buzzwords like “clean”, “vegan”, “organic” and “natural” have become increasingly popular descriptors for nearly every big brand at the moment. But what do these terms really mean? The self imposed...

Quality vs Quantity

The age old debate of quality vs quantity comes to mind when we discuss dupe products. Usually you are seeking a dupe product in order to save money and for the purpose of this blog, “quantity” wil...

Foreign Manufacturers

Using foreign manufacturers and suppliers has its advantages and disadvantages. Sometimes for new businesses, using a foreign manufacturer is the only feasible option and for others, it’s the prefe...

Behind the Brand

It's important for me to explain how I developed this brand in order to connect with my customers and deliver them an authentic image of what we represent. The dupe beauty culture has existed for y...

Reverse Engineering

What is cosmetic reverse engineering? It is the process of analyzing, deconstructing and replicating an existing product’s formula and specifications. Cosmetic regulations stipulate that all produc...

Small Business Savings

Did you know that in Canada, small suppliers are not required to collect or charge GST/HST? Small supplier is defined as a person whose revenue (along with the revenue of all persons associated wit...

Counterfeit vs Duplicate (Dupe)

I want to address the differences between counterfeit and “dupe” products. A counterfeit item is a product that has been produced with the intention of deceiving consumers to believe that they are ...