Your Beauty Ally

I created this brand with the intention of making high quality products accessible and affordable for everyone. I have always been passionate about beauty and enjoy trying new products for the sake of curiosity and creativity. However, I have recently noticed an astronomical inflation in product prices and a reduction in quality and quantity. This is especially true for high end and luxury brands. There seems to be a focus on extravagant packaging and marketing while the product itself is often lacking innovative or luxury qualities. Some of the most “popular” products have been the biggest disappointments and yet they continue to sell out because consumers are blinded by the brand’s marketing strategies. I refuse to pay a premium price for an extravagantly packaged product and prefer to see my money invested in the actual formulation and ingredients. 

While researching cosmetic manufacturers for a different venture, I discovered that many local and foreign manufacturers are actually formulating and supplying products for very popular brands and then “branding” them as a unique product. The bigger brands are able to price these products high without delivering anything extraordinary, simply by relying on their familiar name and “luxurious” reputation. Did you know that Kylie Cosmetics (Kylie Jenner’s makeup brand) is one of the biggest brands at the moment and that it is actually private label!? This means that her products are generic - in that they are manufactured by an OEM manufacturer and then simply branded with her name for resale. I should also mention that she is now the youngest self made billionaire. I realized that I had been duped into purchasing brand name products under the assumption that I was therefore getting a luxury item. I was wasting my hard earned money on mediocre products and padding the wallets of the rich and elite. If there isn’t anything extraordinary about some of these products, why can’t they be offered at lower price points and consumers can be given the power to decide where and who they want to purchase them from. 

Dupe culture has exploded in the past few years with consumers, like myself, seeking affordable alternatives to high end best sellers. Although some existing brands do offer “dupe” products, they are not always easily identifiable and the dupe market lacks options. I have invested so much of my own time, money and energy into sampling and researching products in order to select high quality dupes for best selling products. I hold these products to the highest standards as my name, reputation and finances are at stake. Therefore, I would never offer a product that I, myself, would not wear. I value transparency, inclusivity and quality and vow to maintain the integrity of my products and pricing. 

I am committed to building a brand and offering products that empower my customers and redefine the standards that have been imposed by the beauty industry. Unlike other brands, I am willing to sacrifice profit in order to offer the highest quality dupe products at the most affordable price point. It is important for consumers to make informed decisions and select products based on quality without being distracted by suggestive marketing and advertising. I will continue to create these dupe products in order to save you, our valued customer, time and money because it is our passion and because we are your beauty ally.